synthesis creative group
Creative Design | Marketing | Communications
fruits of our labor
Logos | 01
Logos & Branding
The visual identity of a logo can make or break a brand in the eyes of a discerning consumer. Throughout a single company's history, various logos serve as indicators of values, loyalty and togetherness. Often, a logo signifies the presence of a product, service or movement. The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. When you see a logo, it triggers how you feel about a company and what they provide. When we design a logo, it has to identify a business or product in its simplest form.
Print | 02
Print Media
Capturing market share is becoming more elusive. Marketing must work harder than ever before, and the tangible aspect of print is still a key compoment. We believe that print media needs to represent the brand and must complement the design and focus of the campign. Colors, shapes, typography, photography and illustrations all need to work together as a design to create impactful marketing material. Strong print media needs to inspire people to feel, influence how they behave and compell them to act.
Ads | 03
Advertising Campaigns
Strong advertising inspires people - how they think, feel and act. The most powerful advertising campaigns get that way through strategies that draw on demographics, psychographics, culture, capabilities, customer insights and experiences that define the campaign and help guide the focus. Building a strong advertising campaign requires both strategy and imagination. And when you bring them together, you get big ideas and even bigger outcomes. It is important to harness commercial and creative approaches to build compelling advertising campaigns that inspire people and impact your bottom line.
Digital | 04
Digital
Attract your audience at work and at play with your presence online. Whether it's web design, social media graphics, email campaigns and video production we can tailor a creative digital solution that maximizes your brand's exposure on digital and mobile platforms.